Calista is a marketing communications company that specialise in business to business companies. They wished to implement a new brand identity that reflected the attitude of the company; to be bold and be noticed. As a communications company it was important that they practised what they preached. This premise underpins the identity where a list of ‘be’ qualities become punctuated with the ‘be noticed’ strapline.
The whole identity was designed and considered including logo, fonts, colour palette, language used and a set of signature images. All were carefully selected for their visual intrigue and impact. The overall design is simple, effective and above all else, eye-catching. Every non-essential element has been stripped away, leaving us with a clean, bold brand that demands attention. The pink full-stop is used in the imagery to help bring the elements together.
